Worldwide Prius Sales Pass Two Million Mark

7 October 2010

Toyota is celebrating another milestone for Prius, with worldwide sales passing two million since the original hybrid was launched in 1997. Across three generations, approximately 2,012,000 units have been sold in more than 70 countries and regions, up to the end of September this year. UK sales during the same period were 38,600.

Based on these volumes, Toyota calculates Prius has saved around 11 million tonnes of CO2 emissions compared to petrol models of similar size and power, an achievement supported by its continuing development of its full hybrid technology to achieve even cleaner and more fuel efficient performance.

Today’s Prius emits just 89g/km of CO2 – the lowest figure achieved by any current production car with an internal combustion engine – and has an official combined cycle fuel consumption figure of 74.3mpg.

Hybrid power is a central element in Toyota’s development of more environmentally efficient vehicles and Prius continues to provide an excellent platform in which to demonstrate its flexibility and real-world benefits. Supported by Prius’s global achievements, Toyota aims to sell at least one million hybrid vehicles annually as early as possible in the 2010s.


Download this release as a PDF below

Worldwide Prius Sales Pass Two Million Mark


Images are copyright free for editorial purposes only

Media enquiries

Please click here to see the press contacts at Toyota (GB):

Show Press Contacts

For further information, please contact:

David Rogers

07825 280608 or by email at

General, alternative fuels and mobility media enquiries

David Crouch

07909 900 085 or by email at

General, fleet and motorsport media enquiries

Please understand that our press team only deal with enquiries from media representatives.

Toyota and Lexus Press Releases

To receive all Toyota and Lexus press information, please select the box below.

To update your profile type in your email address and press return. MailChimp will then send you an email confirming your details and you will then have the opportunity of amending your details.

* indicates required
All Toyota/Lexus News