The new Prius will be the unmistakeable star of Toyota’s presentation at the Frankfurt motor show. The fourth generation of Toyota’s pioneering hybrid car is set to make its world motor show debut on 15 September.

It will be joined on the Toyota stand by the new RAV4 hybrid, making its first appearance in Europe, and by Toyota’s second C-HR Concept hybrid crossover – another world-first reveal.

The dominant themes for Toyota at the show are the continuing expansion of its hybrid model range and further roll-out of Toyota Safety Sense, making advanced active safety technologies affordable for more and more customers.

The second iteration of Toyota Safety Sense will be presented at the show, featuring the addition of Pedestrian Recognition and Adaptive Cruise Control to the package of features available.

Toyota will host a press conference on its stand in hall 8 at 12:45 (local time) on 15 September.

Toyota Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at
General media enquiries
David Rogers on 01737 367224 or by email at
General, alternative fuels and mobility media enquiries
David Crouch on 01737367505 or by email at
General, fleet and motorsport media enquiries


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  • New Toyota Prius Teaser

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  • New Toyota RAV4 Hybrid

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  • First Toyota C-HR Concept

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