Sing While You’re Driving – Toyota Turns City Streets Into A Playlist
The new Toyota Yaris hybrid is so easy and relaxing to drive in town you’ll want to sing with happiness.
That’s the idea behind Toyota’s new TV ad which features members of the public driving around renamed city streets belting out some pop and rock classics like Uptown Girl, Karma Chameleon and Locked out of Heaven.
To make the film, the centre of Prague was turned into a playlist by replacing the street names with song titles. The Yaris Hybrid stereo was connected to the GPS system and each time the car turned a corner, it triggered a new song according to street name. The drivers had the opportunity to choose what to sing by choosing which route to drive.
The best performers were selected to appear on the TV spot which launches across Europe from 1st August.
The online film which launches across Europe today can be seen at: http://youtu.be/i8SYjEpWS08
Caution: once watched, getting Bonnie Tyler’s Total Eclipse of the Heart out of your head may take some time.
