Toyota Gazoo Racing Launches New Immersive Fan Experience for the Le Mans 24 Hours
Toyota Gazoo Racing welcomes motorsport fans around the world to experience the heart of the action at the 88th edition of Le Mans 24 Hours with the new 24H United & Responsible digital platform, which goes live today (16 September).
Even though this year’s endurance classic is taking place in unusual circumstances, without the special atmosphere generated by more than 250,000 passionate endurance racing fans, Toyota Gazoo Racing has partnered with race organiser the Automobile Club de l’Ouest to take on the challenge of bringing the team and event closer to fans. A wealth of rare and never-before-seen content will be exclusively available on the new platform at www.24h-united.com.
Fans will be able to experience the complete story of Toyota at Le Mans in an entertaining and informative way with a wide variety of never-before-seen archive footage and rare historic videos. New episodes will be available daily from today until race day this Saturday (19 September). Under the Legends section of the platform, fans can enjoy a four-part mini-documentary on the 35-year love story between Toyota and Le Mans; from the pioneering days of the Toyota 85C in 1985, the iconic TS020 GT-One, the hybrid innovation from 2012, through to Toyota Gazoo Racing’s first and second 1-2 victory in the past two years.
Fans can also explore the heart of the Toyota Gazoo Racing WEC Team at this year’s race thanks to 360° video technology. Viewers are invited to observe the most controlled areas of the team’s operations at the circuit, showing where the team and drivers work and prepare for the race. New video tour locations, will open on the platform under the Paddock section every day from this Friday until the end of the race on Sunday, 20 September.
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