Toyota (GB) Wins Top DM Creative Award

Toyota (GB) PLC and its direct marketing agency, WWAV Rapp Collins, have hit gold at the prestigious John Caples International Awards in New York.

The Caples are the industry’s leading global creative awards, designed to “honour excellence in the solution of direct marketing problems”. Toyota won a Gold in the hotly contested Consumer Direct Marketing category for their “Autotherapy” direct mail pack promoting the new RAV4.

Paul Philpott, Marketing Director at Toyota (GB) comments: “Direct marketing is playing a major part in developing the Toyota brand and it’s encouraging to see our DM activity being rewarded for mirroring our overall aggressive, imaginative positioning in the marketplace.”

Andrew Kennett, WWAV Rapp Collins’ Client Services Director, says: “It’s always rewarding to work with a client that encourages real creativity and doubly rewarding when our work is acknowledged in such a prestigious environment.”

ENDS