Toyota News and Features 

5 January 2024

The latest from the UK and overseas 

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Auto Salon action

Toyota’s contribution to this year’s Tokyo Auto Salon, opening next Friday (12 January) includes presentations from Gazoo Racing and Lexus. Vehicles and parts will be displayed on the themes of customisation, motorsports and “beloved” cars, supported by talks with racing drivers and development engineers. Toyota Motor Corporation Chairman Akio Toyoda will take part in a morning press conference at the event. Read more here.

Carbon-neutral racing

Toyota continues to explore the potential of carbon-neutral power for motorsports with three cars successfully completing a 10-hour endurance race in Thailand on 25 December. The ROOKIE Racing team entered a GR86 CNF (carbon-neutral fuel) concept, a hydrogen -powered GR Corolla and a hybrid-electric Prius GR CNF concept. Read more here.

Seatbelt safety for pregnant women

A Toyota team has engaged in a project to confirm the safety of wearing a seatbelt when pregnant and identify potential design changes to improve performance. The group of four women and one man worked with Toyota’s Collaborative Safety Research Center (CSRC) in Michigan, USA, generating data to create three-dimensional computer models of pregnant bodies of different shapes and sizes. Read more here.

Future Toyota tech and products

Toyota presented a wealth of news about future technologies, products and manufacturing at its annual Kenshiki (forum) gathering in Brussels. The reveals included soon-to-be-launched new battery electric models and activities supporting progress towards zero-carbon mobility. Read more here.

Race and rally

This year will see the official competition debut of Toyota’s new rally car, the GR Yaris Rally2. The model has been officially homologated and will be offered to customers for entry competing in the second tier of the World Rally Championship and other national and local series. Read more here.

Meanwhile Toyota Gazoo Racing have confirmed the driver line-up for their defence of their clean-sweep of titles in the World Endurance Championship and the World Rally Championship. Read more here.

Toyota C-HR assets

The second generation Toyota C-HR arrives in the UK this month. All you need to know about the all-new models can be found on the official Toyota UK media website, together with high-res images and video footage. Read more here.

Images and video resources 

Visit the Images section of our media website,, for a comprehensive collection of current model shots, concepts and news pictures for easy download for editorial use. For film footage, click on the Videos tab to access the library and to view and download material. 

Toyota social media channels 

You can find much more Toyota content at: – 

Official Toyota UK media website 

Official Toyota UK magazine 

Official Toyota UK Facebook page 

Official Toyota UK Twitter @ToyotaUK 

Official Toyota UK YouTube channel 


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Toyota News and Features 


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Toyota at Tokyo Auto Salon
Toyota Rookie Racing
Toyota Rookie Racing
Seatbelt Safety
Toyota at Kenshiki Forum
Toyota GR Yaris Rally2
Toyota WRC driver news
Toyota WEC driver news
New Toyota C-HR

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