New Toyota Prius: UK Range and Prices Announced

• All-new Prius, available to order now
• New styling inside and out
• New UK grade line-up, featuring Active, Business Edition, Business Edition Plus and Excel trims
• Toyota Safety Sense with additional features – standard on all versions
• On-the-road prices from £23,295

The all-new, fourth generation Toyota Prius is available to order now, with details confirmed of the pricing and equipment specifications for UK models. Customer deliveries will begin next March.

True to Prius’s tradition of being a pathfinder for advanced technologies, the new model combines an improved, more efficient full hybrid powertrain with a number of new safety, comfort and convenience features. It also displays a striking new look inside and out, with lower exterior lines made possible by the Toyota New Global Architecture chassis.

As well as being technically advanced, stylish and well-equipped, new Prius remains a thoroughly practical car that is easy and enjoyable to drive.

Equipment specifications
Prius has an established role as Toyota’s technology ambassador and the fourth generation model remains true to this tradition, complementing its advanced hybrid powertrain with a range of innovative features for safety, comfort and convenience.

Toyota has introduced a new grade line-up for Prius, strengthening its appeal for business car drivers with new Business Edition and Business Edition Plus versions. Active and Excel versions are the entry point and top of the range models respectively.

All Prius models benefit from LED headlights with Automatic High Beam, electric driver’s seat adjustment, Smart Entry with push-button start and the Toyota Touch 2 multimedia system with touchscreen control and DAB radio reception. An enhanced Toyota Safety Sense package is also standard, as detailed below.

A new dual-zone air conditioning system is also standard, equipped with a function that detects whether the front passenger seat is occupied and automatically adjusts air vent opening and air flow accordingly, for more efficient and energy-saving operation.

Higher grade models gain more advanced features, such as a colour head-up display (a Toyota first), wireless phone charger, blind spot monitor with rear cross traffic alert, heated front seats and an auto-dimming rear view mirror.

New Prius marks the first European appearance of SIPA, Toyota’s new Simple Intelligent Park Assist system. As well as providing automatic steering into a parallel or series parking space, the system can also help the driver exit a tight space. An automatic braking system provides a safeguard against colliding with parked vehicles or obstacles.

Key features of Active grade models include: –
15-inch alloy wheels
Dual-zone automatic air conditioning
Smart Entry (driver’s door) and push-button start
LED headlights
Toyota Touch 2
DAB radio
Electrically adjustable driver’s seat
Driver’s seat lumbar adjust
Dual 4.2-inch colour TFT multi-information displays
Forward Collision Warning with Autonomous Emergency Braking
Adaptive Cruise Control
Road Sign Assist
Lane Departure Alert
Automatic High Beam

Additional/enhanced features on Business Edition grade models include: –
Soft-touch cabin trim
Wireless phone charger
Smart Entry (all doors and boot)
Colour head-up display
Blind Spot Monitor
Rear Cross Traffic Alert
Heated front seats
Leather steering wheel trim
Auto-dimming rear-view mirror

Business Edition Plus adds the following: –
17-inch alloy wheels
Toyota Touch 2 with Go (satellite navigation and connectivity functions)
Simple Intelligent Park Assist
Front and rear parking sensors

The new Prius Excel is additionally equipped with: –
Leather upholstery
JBL premium audio system
Rain-sensing wipers
Toyota 2 with Go Plus (satellite navigation and connectivity with added functions)

Toyota Safety Sense
Toyota Safety Sense provides an integrated package of safety warning and assistance systems on all versions of new Prius, with the addition of two new features.

A radar-controlled Adaptive Cruise Control system is included, which automatically keeps the car a safe distance from the vehicle ahead, and the pre-collision warning system is able to detect pedestrians in the car’s path, as well as other vehicles. These are in addition to the Pre-Collision Brake Assist, Autonomous Emergency Braking, Lane Departure Alert, Road Sign Assist and Automatic High Beam.

Colours and trims
New Prius is available in seven exterior colours, including Hypersonic Red, a new pearlescent shade that offers extra depth and reflective qualities. The interior is available in Cool Grey or Black, with matching trim and cloth upholstery. Leather seats (Excel grade) are in Cool Grey with black shoulder sections, or Black with contrast blue stitching.

New Prius option packs
A number of option packs are available for new Prius to add style, protect the cabin and bodywork and provide extra in-car entertainment.

The Parking Pack (£350, Active and Business Edition) equips the car with front and rear parking sensors, while the Protection Pack (£300, all versions), adds front and rear mudflaps, scuff plates, a rear bumper protection plate and a boot liner.

Customers can also opt for a Black or Chrome Pack (£350, all versions), which adds rear diffuser, front fog lamp and side sill trims in a piano black or bright chrome finish.

A range of integrated rear seat entertainment options is available, including single or twin iPad holders and DVD players. These can be specified for all models in the range.

New Prius orders and pricing
The new Prius is available to order now, with deliveries to customers from 1 March next year.

Prices for the new range are detailed below.