Passenger Vehicles Press Releases on Toyota Media Site

Passenger Vehicles

17 August 2012

Toyota GT86 Launched With Multi-Million Pound Real Deal Campaign

Toyota is launching a multi-million pound advertising strategy for the new GT86 sports coupe. The Real Deal campaign, created by Saatchi & Saatchi London, celebrates Toyota’s return to its sports car heritage and reflects the rave reviews the GT86 has received* for its exhilarating, authentic driving experience.

8 August 2012

Whatever Floats Your Roof: Toyota Sets The Style For Summer With New Yaris Edition And Trend

Toyota brings a bit of welcome styling sizzle to Britain’s bleak summer with the timely introduction of the new Yaris Edition and Yaris Trend. Adding a healthy dose of visual pizzazz to Yaris’s sharp appearance, both come with blacked-out C-pillars which, combining with darkened rear privacy glass and contrasting with Tyrol Silver or Cirrus White paintwork, create a floating roof effect.

6 August 2012

Toyota’s New Model Army Adds Extra Impetus To Sales Boom

Toyota’s UK showrooms are crowded places these days, thanks to the arrival of four new models, and plenty of customers keen to make a purchase. This summer’s introduction of the GT86 sports coupe, Yaris Hybrid, Prius+ and Prius Plug-in have helped boost sales and build interest in Toyota’s range of cars – now 17-strong.

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