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Passenger Vehicles Press Releases on Toyota Media Site

Passenger Vehicles

Passenger Vehicles
4 October 2012

Yaris leads Toyota’s 62-plate September sales success

Toyota sales soared by 18.6 per cent in September, the rush for new 62-plate cars helping the company increase its share of the UK market to 4.25 per cent. Top performer among the Toyota models was the new Yaris, the supermini posting an exceptional 73 per cent increase in sales – including the new Yaris Hybrid – compared to the same month last year.

Passenger Vehicles
3 October 2012

Toyota makes it nine in a row as most valuable auto brand

Toyota was named the world’s most valuable automotive brand for the ninth year running in the recently published Best Global Brands report 2012, compiled by Interbrand. This year’s report sees Toyota’s brand valuation improve by 9% to over $30 million. The brand secured 10th position across all industries, an improvement of one place over 2010.

Motor Shows
Passenger Vehicles
18 September 2012

The New Toyota Verso

The new Verso, unveiled at the 2012 Paris motor show, showcases Toyota’s European design and engineering capabilities. It joins the new Auris and Auris Touring Sports as the third element in the company’s renewed product offensive in the compact/family car market – the C-segment.

Passenger Vehicles
17 August 2012

Toyota GT86 Launched With Multi-Million Pound Real Deal Campaign

Toyota is launching a multi-million pound advertising strategy for the new GT86 sports coupe. The Real Deal campaign, created by Saatchi & Saatchi London, celebrates Toyota’s return to its sports car heritage and reflects the rave reviews the GT86 has received* for its exhilarating, authentic driving experience.

Passenger Vehicles
8 August 2012

Whatever Floats Your Roof: Toyota Sets The Style For Summer With New Yaris Edition And Trend

Toyota brings a bit of welcome styling sizzle to Britain’s bleak summer with the timely introduction of the new Yaris Edition and Yaris Trend. Adding a healthy dose of visual pizzazz to Yaris’s sharp appearance, both come with blacked-out C-pillars which, combining with darkened rear privacy glass and contrasting with Tyrol Silver or Cirrus White paintwork, create a floating roof effect.

Passenger Vehicles
6 August 2012

Toyota’s New Model Army Adds Extra Impetus To Sales Boom

Toyota’s UK showrooms are crowded places these days, thanks to the arrival of four new models, and plenty of customers keen to make a purchase. This summer’s introduction of the GT86 sports coupe, Yaris Hybrid, Prius+ and Prius Plug-in have helped boost sales and build interest in Toyota’s range of cars – now 17-strong.

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