Passenger Vehicles Press Releases on Toyota Media Site

Passenger Vehicles

8 January 2010

New Year, New Yaris

Toyota’s top selling Yaris enters 2010 as an even stronger market proposition, thanks to a class-leading combination of fuel efficiency and low emissions, backed up by enhanced equipment specifications and styling details.

7 January 2010

Toyota Ends Tough Year With Record High Market Share

Few car makers will look back fondly on 2009, but Toyota has made the best of a bad situation thanks to new models and a well organised, fast starting scrappage scheme offer that had attracted many buyers keen to buy into the quality and strong residual value of the brand.

3 December 2009

Toyota Hilux at the Cutting Edge

The Toyota Hilux is used to cutting the opposition down to size, not only as an indestructible pick-up, but also setting the record to become the first car to reach the magnetic North Pole at the hands of Jeremy Clarkson and James May.

12 November 2009

Toyota’s Precious Metal

Platinum by name, silver in colour and probably worth its weight in gold, Toyota’s top-of-the-range Aygo is big on driver appeal. But for all its bling connotations, it comes with a modest price tag.

14 August 2009

Toyota Adds Hi-Tech Option Pack To New Prius

“Will new Prius have LED headlights?” and “is an auto-dimming rear-view mirror available?” were two of the most frequently heard questions about new Prius’s equipment features in the lead-up to new full hybrid car’s launch.

6 August 2009

New Toyota Prius An Instant Hit

The British motoring public has shown itself eager to embrace the latest advances in cleaner, fuel efficient, full hybrid power by signing up in their thousands to buy the all-new Toyota Prius.

27 July 2009

Put Toyota To The Test

Lies, damn lies and statistics: everyone knows that you should take figures with a pinch of salt, particularly when it comes to playing up the virtues of product A compared to product B.

19 June 2009

New Prius: Efficient Design

Lowest drag coefficient for a production hatchback, more spacious interior for third generation of Toyota’s hybrid car Inside and out, the design of the new Toyota Prius plays a key role in its ultra-efficient performance

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