Tee Hee! It’s The Ticklish Toyota!

16 February 2015

Toyota and Mr Tickle present the world’s first ticklish car for Red Nose Day

  • Toyota creates a one-off laughing Yaris for Red Nose Day
  • Officially unveiled by “celebrity consultant” Mr Tickle
  • Red Nose Day legend Lenny Henry provides “T-Spot” laughter for the car
  • Ticklish Toyota to tour the UK supporting Red Nose Day events
  • Toyota an official partner to Red Nose Day, aiming to raise £1 million for Comic Relief
  • The official Red Nose Day car nose is available from Toyota dealers, priced £5. All proceeds from sale of the car nose goes to the charity
  • Story behind the car’s creation captured in comic mockumentary movie

It gives you mirth not miles per gallon and its emissions are guffaws, chortles and sniggers rather than exhaust gases. Welcome to the world’s first ticklish car, courtesy of Toyota and Mr Tickle.

This giggling Yaris really does react when you tickle its tender spots and it’s ready to hit the road on a mission to raise laughs and lots of cash for Red Nose Day.

As an official Red Nose Day partner, Toyota has turned from hybrid power to hilarity to engineer this strictly one-off model. Red Nose Day legend Lenny Henry has shared his own distinctive laugh with the car as part of its repertoire of hysteria and hilarity.

The ha-ha-hatchback will be officially unveiled by the Mr Men’s own Mr Tickle, Toyota’s celebrity consultant on the project, on 16 February.

This will mark the start of a busy schedule of appearances for the car around the country at Red Nose Day fund-raising events for Comic Relief, including the Danceathon taking place at Wembley Arena on 8 March. An initial list of appearance venues and dates is provided below.

What’s as much fun as the Toyota itself is the story behind its creation, captured in a fly-on-the-wall documentary to be released on the same day the car makes its debut. If you ever thought it was easy being funny, the comic agonies of these corporate comedians will make you think again. The short film will be released through Toyota’s official social media channels. Click here to see the fun.

Mr Tickle said: “I was tickled pink to be part of this brilliant idea. And thanks to my long arms and tickly fingers, I was able to help the designers add tickle-points to all those hard-to-reach places.

“I hope the Toyota and the funny movie will make everyone smile and give what they can to wonderful Red Nose Day.”

Matt Harrison, Toyota GB President, said: “Toyota has made millions of cars, but never one like this before. We hope the special Ticklish Toyota will help people have a real hoot raising money for Red Nose Day.”

Ticklish Toyota’s Terrific Tour Dates
13 February – London (Bankside, outside Tate Modern Art Gallery)
17 February – Birmingham (Centenary Square)
18 February – Manchester (Piccadilly Gardens)
19 February – Glasgow (City Chambers, George Square, Glasgow City)

Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)

Download this release as a PDF below

Tee Hee! It’s The Ticklish Toyota!


Images are copyright free for editorial purposes only

Media enquiries

Please click here to see the press contacts at Toyota (GB):

Show Press Contacts

For further information, please contact:

David Rogers

07825 280608 or by email at david.rogers@tgb.toyota.co.uk

General, alternative fuels and mobility media enquiries

David Crouch

07909 900 085 or by email at david.crouch@tgb.toyota.co.uk

General, fleet and motorsport media enquiries

Please understand that our press team only deal with enquiries from media representatives.

Toyota and Lexus Press Releases

To receive all Toyota and Lexus press information, please select the box below.

To update your profile type in your email address and press return. MailChimp will then send you an email confirming your details and you will then have the opportunity of amending your details.

* indicates required
All Toyota/Lexus News