Toyota Introduces GR Issho – a Car Companion for New GR Customers

7 September 2021

Toyota has launched the newest member of the Issho family – the GR (Gazoo Racing) Issho, an adorable yet adventurous little car companion mascot.

Customers will be offered a GR Issho when they collect their new GR or GR Sport model at participating dealers across the UK. Issho comes in a presentation box as part of the vehicle handover experience, along with a leaflet with information about Toyota’s motorsports history and the evolution of its road-going performance cars, helping to immerse customers in Toyota’s Gazoo Racing heritage.

The mascot is designed to be placed on the seats or in the cup holder of the vehicles to become a car companion for drivers, joining them on their journeys.

The word Issho means ‘together’ in Japanese which mirrors Toyota’s continued drive to build close relationships with its customers, surprising them with this gift as a thank you for purchasing a GR or GR Sport vehicle.

Toyota’s current GR range comprises the GR Supra and GR Yaris. GR Supra, the first global GR model, is a compact two-door sports car which blends power, agility, and precision handling. The car’s combination of a low centre of gravity and highly rigid body helps create a sports car in its purest form.

The GR Yaris hatchback, a sell-out success and winner of multiple awards, was born from the World Rally Championship and is engineered for the pure joy of driving.  It has the world’s most powerful three-cylinder engine and is built on a brand-new platform with a low centre of gravity, for superb road handling.

GR Sport models, including the Toyota C-HR GR Sport and Corolla GR Sport, come with plenty of sports design appeal. The Toyota C-HR GR Sport blends the model’s established appeal with a sportier style inside and out, including retuned suspension and steering adapted to sharpen its dynamic performance whilst preserving its ride comfort. The Corolla GR Sport hatchback follows suit with styling changes including a redesigned front bumper, a honeycomb mesh front grille, black bodywork styling details and 18-inch black alloy wheels. 

The Toyota social media team would love to see photos of GR drivers and their Issho on their driving adventures – tag @ToyotaUK in your Instagram, Twitter, and Facebook posts.

Contact your local Toyota dealer to see if they are taking part in the Issho give-away.


Download this release as a PDF below

Toyota Introduces GR Issho – a Car Companion for New GR Customers


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