Toyota News and Features
The latest from the UK and overseas
Click the “read more” links to access the full stories and pictures.
Get the latest Toyota media news first – sign up for our email service here
Aygo tunes up with JBL Edition
The Toyota Aygo range has been refreshed and boasts an eye-catching new addition in the form of the JBL Edition. This comes with a five-speaker premium audio system and an equally powerful Electro Grey and Mandarin Pop paint finish. Toyota Safety Sense is also now standard across the entire range. Read more here.
Toyota Start-up Awards
The five integrated, inclusive mobility businesses selected for support in the First Toyota Startup Awards have started their four-month business training programme, taking part in a “bootcamp” mentoring programme led by ISDI Accelerator. They include SociAbility, a UK-based startup working to provide reliable and accurate accessibility information for disabled people. Read more here.
Record-breaking sales
Toyota posted its best June UK new car sales figures on record last month, as showrooms re-opened for business. The strong results showed how increasing numbers of customers are choosing Toyota hybrid models. Read more here.
Scrap old, drive new
Toyota is also supporting new car sales and cleaner, more efficient motoring with the continuation of its vehicle scrappage scheme this summer. This offers savings of up to £4,000 on the price of a new Toyota when customers opt to scrap their existing (eight years old-plus) vehicles. Read more here.
Taxi screen initiative
Toyota has designed and produced a simple and easy-to-fit safety screen that can help prevent coronavirus transmission inside cabs and taxis. The system is the first to be officially approved by Transport for London. Read more here.
Tougher than most: America’s TRD Pro
The TRD Pro name is given to a special breed of Toyota all-wheel drive models for customers in the USA – a market where big trucks are always big news. The name has been used since 2014 for a special series of Toyota models born from the brand’s rich racing and off-road heritage and equipped with all the kit needed for the great outdoors. The new 2021 line-up has just been announced, read more here.
Toyota Gazoo Racing keeping classics on the road
Toyota Gazoo Racing’s heritage parts operation is launching authentic reproduction components for the 2000GT. The programme will help owners of this rare 1960s coupe keep their cars in peak condition and it follows a similar initiative to remake parts for the A70 and A80 Supra sports cars. Read more here.
Finance offers focus on GR Yaris
Finance offers have been launched to help customers purchase the new GR Yaris. The high-performance hatchback, engineered by Toyota Gazoo Racing and its world rally partner Tommi Mäkinen Racing, is set for launch in October. Read more here.
Investing in space technology
Toyota is part of a new group set up to provide investment capital for start-ups and small businesses working on ground-breaking technologies for space exploration. Its involvement is in addition to its collaboration with Japan’s JAXA space agency on developing a lunar rover vehicle. Read more here.
Blue-light heroes
The Welsh ambulance service has signed up the Toyota RAV4 Hybrid for its nationwide rapid response fleet, placing an order for 51 new vehicles. The British-built Corolla Hybrid Hatchback is also looking to win favour with the emergency services, with a liveried patrol car undergoing month-long assessment tests with police forces around the UK. Read more here and here.
Safety design tech for all
To help more manufacturers design and make safer vehicles and equipment, Toyota is giving free access to its THUMS human crash test modelling software. THUMS is able to map the effects of collision impacts on human bodies of different ages and sizes, right down to muscle tissue level. Read more here.
Images and video resources
Visit the Images section of our media website, media.toyota.co.uk, for a comprehensive collection of current model shots, concepts and news pictures for easy download for editorial use. For film footage, click on the Videos tab to access the library and to view and download material.
Toyota social media channels
You can find much more Toyota content at: –
Official Toyota UK media website
Official Toyota UK blog
Official Toyota UK Facebook page
Official Toyota UK Twitter @ToyotaUK
Official Toyota UK YouTube channel
ENDS
For further information please contact one of the following: –
James Clark on 01737 367919 or by email at james.clark@tgb.toyota.co.uk
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at erica.haddon@tgb.toyota.co.uk
General media enquiries
David Rogers on 01737 367224 or by email at david.rogers@tgb.toyota.co.uk
General, alternative fuels and mobility media enquiries
David Crouch on 01737367505 or by email at david.crouch@tgb.toyota.co.uk
General, fleet and motorsport media enquiries