- Concept car created by the Toyota Europe Design Development Centre (ED2) in Nice
- Study for an electric off-roader, with styling cues drawn from the first generation Toyota Land Cruiser
- Cruiser EV concept recognises the emerging trend for lifestyle-oriented electric vehicles
- Toyota Design a finalist in all three award categories
Toyota has won a prestigious 2022 Car Design Award with the Compact Cruiser EV concept car. Created by the team based at Toyota ED2 in Nice, the vehicle was unveiled last year at Toyota’s Mega Web centre in Tokyo.
“Our research into electric vehicles has been ongoing for more than 30 years and we’ve come a long way,” said Simon Humphries, Toyota Design Senior General Manager. “After an initial phase of contact with electric vehicles, people will want zero emission cars that speak about them and express their lifestyle. The Compact Cruiser EV is a perfect example of that trend.”
The Compact Cruiser EV builds on Toyota’s strong off-road vehicle heritage and is designed to enhance the lifestyles of its target customers – young, professional urban dwellers who enjoy active outdoor leisure pursuits – with an engaging, go-anywhere, all-wheel drive EV experience. Its rugged, tough exterior borrows a number of styling cues from the legendary first generation Land Cruiser, including its off-roader silhouette and simple, strong body sections.
The Car Design Award for Concept Vehicles was presented to Toyota at a ceremony held at the ADI Design Museum in Milan during this year’s Milan Design Week and the world-famous Salone del Mobile – the Milan Furniture Fair.
The Car Design Award was established in 1984 by Fulvio Cinto, the founder and for 30 years the editor-in-chief of Auto&Design magazine. It has three categories: Production Vehicles, Concept Vehicles and Brand Design Language and Overall Consistency. The winners are selected by an international jury of 11 experts representing some of the world’s most prestigious automotive magazines.
Silva Baruffadi, President of the Award Jury and Editor of Auto&Design, said: “Toyota Design was among the finalists in all the award categories: for Brand Design Language; for Production Cars, with Aygo Cross; and for Concept Cars, with Compact Cruiser EV. As the Car Design Award is not assigned to a car but to the design team author of the project, this year’s edition marks great recognition for Toyota global design.”