Toyota Prius: 10 Years At The Top

Prius celebrates its 10th anniversary this month and a decade during which it has pushed the boundaries of automotive innovation and set benchmarks in low emissions and fuel economy that Toyota’s rivals are still struggling to match.

18 September 2001

Prius Joins Hampshire Police

A Toyota Prius has gone into service as an unmarked front-line police patrol car with Hampshire Constabulary, a police force with an outstanding track record in the awareness of environmental issues.

11 September 2000

Feel Like Taking Direct Action?

Like croissants and bottled water, it seems French-style direct action has reached the UK. But you don’t need to blockade an oil refinery or jam up the A1 to pay less for fuel. Just drive the new Toyota Prius.

14 February 2000

Toyota Prius Makes Its Mark On Britain

Toyota has made its mark on Britain with Prius, Toyota’s hybrid car. Starting from the Toyota plant at Burnaston, Derby, volunteers from the Toyota Enthusiasts Club drove around central England on a route that traced out the shape of the Toyota logo.

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