Toyota’s progress towards bringing its Prius Plug-in Hybrid to the marketplace has received a significant boost with the news that it qualifies for Government grant support against its future purchase price.
For the historic vehicles taking part in the annual London to Brighton Veteran Car Run, simply completing the 60-mile route might be considered achievement. A quite different test faces the fleet of hybrid Toyota models that will be to the fore in the first Brighton to London Future Car Challenge.
At first glance, there was little about the first generation Toyota Prius that suggested it could be the start of a global phenomenon, a quirkily designed saloon that proved to be the pathfinder for game-changing engine technology.
A new kind of Toyota Prius makes its debut on London’s streets this summer. A joint programme between Toyota and EDF Energy is leasing 20 Prius Plug-in Hybrids for use in fleets operated by public organisations and businesses in the capital.
Hybrid Technology Development and Enhanced Product Appeal are the leading themes for Toyota’s presentation at the Geneva motor show, represented by a range of concept and production models that will be making their first appearance in Europe.