Prius – Archive
![](https://media.toyota.co.uk/wp-content/uploads/sites/5/2011/12/prius_0003_exterior_ab-768x480.jpg)
Key Features:
- The world’s first mass-production hybrid electric car
- Successive generations deliver ever-improving fuel economy and emissions performance
- Hybrid Synergy Drive the foundation of Toyota’s continuing electrified mobility programme
- Full hybrid system enables the car to run on electric power alone, with no harmful tailpipe emissions
- First generation model debuted in the UK in 2000, following successful launch in Japan in 1997