15 May 2009
Prius Recruited For Army Service
The British Army has taken delivery of a fleet of 50 Toyota Prius as part of its ongoing mission to reduce emissions of gases known to damage the environment.
Prius Archive
28 April 2009
New Toyota Prius Technology and Innovation
It is said that when you are at the top, the only way you can go is down. Not so for the remarkable Toyota Prius, which this summer takes its advanced hybrid power technology and environmental leadership on to a higher level.
2 March 2009
European Debut for New Toyota Prius
The first-generation Prius was the world’s first mass-produced hybrid vehicle. Launched in Japan in 1997 and in Europe in 2000, the unique Toyota hybrid established a major industry milestone in vehicle powertrain development and sustainable mobility.
26 February 2009
Toyota at the 2009 Geneva Motor Show
Toyota will unveil its all-new Verso at the Geneva motor show, a no-compromise MPV that offers more space, comfort and practicality, and benefits from the latest occupant and pedestrian safety features.
24 February 2009
Toyota International Media Reception – Geneva – Update
As previously announced, new Prius will be making its European debut and there will be the world-reveal of a new European-built model at an international media reception hosted by Toyota the evening before the Geneva motor show press day.
12 January 2009
New Generation Toyota Prius Unveiled
A new chapter in the history of Prius opens at the Detroit motor show with the official unveiling of the all-new, third-generation of Toyota’s world-leading hybrid power car.
3 December 2008
Corby Council Turns Greener With Toyota
When Corby Borough Council decided to set an environmental example on Northamptonshire roads it looked to Toyota – and the council is now running five cars that will save on fuel costs and carbon emissions by the tonne.
7 October 2008
Toyota Prius Named Greenest Technology At British Technology Awards
The Toyota Prius has been named alongside the Apple iPhone, BBC iPlayer and the Nintendo Wii as one of the winners at the inaugural British Technology Awards, collecting the Greenest Technology of the Year Award.
1 September 2008
GMB Secure Union With Toyota
Toyota has secured a major new deal with GMB, Britain’s General Union, to provide their field staff with the environmentally friendly option of driving a Toyota Prius.
11 July 2008
Toyota To Build Prius In USA
Toyota, with a long-term aim toward enhancing its ability to flexibly respond to rapid fluctuations in North American market demand and toward facilitating a stable supply of North American-made vehicles, announces the following changes to its North American production structure.
20 June 2008
Prius Unites Europe
It is hard to find much the British, the French and the Germans have agreed on over the years, but it seems Toyota has found the answer: They all love the Toyota Prius.
8 May 2008
Prius Ranked Highest Car In J.D. Power and Associates/What Car? 2008 UK Customer Satisfaction Index Study
The Toyota Prius has gained a second J.D. Power and Associates award after emerging as the highest scoring individual model in the 2008 UK Customer Satisfaction Index StudySM, retaining the position it held in 2007.
3 April 2008
Toyota Prius Joins The Green Crewe
Go Green Car and Van Rental, Britain’s first green car hire company based at Crewe, Cheshire, has taken possession of eight new Toyota Prius hybrid cars boosting their fleet of super environmentally friendly vehicles to 12.
14 March 2008
Toyota Seals Record UK Prius Fleet Deal With Sainsbury’s
Toyota has reached agreement to supply Sainsbury’s with Britain’s largest fleet of hybrid power vehicles. The company is to take delivery of 400 Prius models, in a move towards cleaner and greener motoring for its staff. This is the largest ever UK fleet deal for Prius.
4 March 2008
That’s Life With A Toyota Prius
As the doyenne of British consumer journalism, there is probably no tougher customer to please than Esther Rantzen. That makes her choice of a Toyota Prius for her personal transport all the more telling.
17 December 2007
Toyota Prius: 10 Years At The Top
Prius celebrates its 10th anniversary this month and a decade during which it has pushed the boundaries of automotive innovation and set benchmarks in low emissions and fuel economy that Toyota’s rivals are still struggling to match.
12 December 2007
Mayor’s Prius Sets Stevenage A Green Example
The Mayor of the Hertfordshire town of Stevenage has broken with tradition – by switching to hybrid synergy drive for his new official car.
24 October 2007
Lisa Hails Carmic Cars To The Stars
TV personality Lisa Rogers reckons that the new private car service Carmic Cars offers the cleanest, greenest way of getting round London in 2007 by using only low-emission Toyota Prius Cars.
9 October 2007
From Corona To Prius: Toyota Quality Spans The Decades
A car in which seatbelts are a luxury option, the turn of a key is the only protection against thieves and anti-pollution measures are non-existent, wouldn’t even make the drawing board today, but it was with just such a model that Toyota made its UK market debut.
31 August 2007
Toyota European Hybrid Sales Accelerate Past 100,000 Units
Toyota Motor Europe (TME) has announced that cumulative European sales of Toyota and Lexus hybrid vehicles have topped the 100,000 mark.
15 June 2007
Climate Of Change – Powered By Toyota Prius
Toyota’s hybrid technology combined with a carbon-offsetting programme is set to make Climatecars, London’s new eco-friendly taxi service, one of the greenest around.
25 May 2007
What’s Pink, Green And Growing In London?
A 100-plus fleet of London chauffeur-driven cars is going hybrid, as Pink Express takes on Toyota Prius hybrids to help it meet its ambitious environmental targets.
17 May 2007
Toyota Prius Goes on National Fleet
National Car Rental has secured a major new deal with Toyota to give its customers environmentally friendly driving options in the shape of the innovative Toyota Prius. This latest deal is part of National’s ongoing partnership with Toyota and marks a shared vision that focuses on delivering a quality motoring experience whilst reducing CO2 emissions.
