6 May 2011
Independent Study Confirms Toyota As Consumer’s First Choice for Hybrid and Electric Vehicles
When it comes to thinking about who to turn to when it comes to buying a hybrid or electric vehicle, Toyota is the top choice.
Electrification Press Releases on Toyota Media Site
Electrification
4 April 2011
Toyota Hybrid Challenge: How Low Can You Go?
Rising prices have made fuel economy a hot topic, so it’s perfect timing for Toyota to be promoting the benefits of its hybrids – present and future.
8 March 2011
Three Million Toyota Hybrids… And Counting
Toyota’s EV Prototype makes its European debut at the Geneva motor show as the latest model in an electric vehicle research and development programme that began 40 years ago.
1 March 2011
Toyota Focuses On Hybrid Power Future At Geneva
Toyota will unveil the next major advances in its hybrid power technology strategy for sustainable future transport at the 2011 Geneva motor show.
14 December 2010
Toyota Prius Plug-In Hybrid Qualifies for Government Ultra-Low Carbon Vehicle Grant Scheme
Toyota’s progress towards bringing its Prius Plug-in Hybrid to the marketplace has received a significant boost with the news that it qualifies for Government grant support against its future purchase price.
24 November 2010
Video: Toyota At The Future Car Challenge
Toyota has released a video featuring highlights of its participation in the inaugural Brighton to London Future Car Challenge earlier this month.
19 November 2010
Toyota Advances Eco-Car Development With Electric Vehicles, Hybrids and New Battery Technology
Toyota is to undertake European road trials of an electric-powered version of its iQ city car from next year.
8 November 2010
Auris King of the Hybrids on RAC Future Car Challenge
Home honours were claimed by the England A Auris hybrid in the Toyota Nations Challenge on Saturday, achieving an average 72.8mpg over the 60-mile route from Brighton to London.
4 November 2010
Toyota Hosts Hybrid Nations Challenge
Rivalry has always been fierce between Britain’s home nations and Toyota is giving the English, Scots, Welsh and Northern Irish the chance for more partisan points scoring by hosting its own Nations Challenge.
4 November 2010
Come the Day, Come the Hybrid
Team Northern Ireland driving for national pride in Toyota’s Nations Challenge.
4 November 2010
Sing Calon Lân for a Pure-Hearted Welsh Auris
Team Wales driving for national pride in Toyota’s Nations Challenge.
4 November 2010
Auris the Brave!
Team Scotland driving for national pride in Toyota’s Nations Challenge.
4 November 2010
Swing Low, Sweet Hybrid
Team England driving for national pride in Toyota’s Nations Challenge.
27 October 2010
Toyota Celebrates Hybrids Past, Present And Future In Brighton To London Challenge
For the historic vehicles taking part in the annual London to Brighton Veteran Car Run, simply completing the 60-mile route might be considered achievement. A quite different test faces the fleet of hybrid Toyota models that will be to the fore in the first Brighton to London Future Car Challenge.
14 October 2010
Prius: From Curio To Icon
At first glance, there was little about the first generation Toyota Prius that suggested it could be the start of a global phenomenon, a quirkily designed saloon that proved to be the pathfinder for game-changing engine technology.
20 September 2010
Toyota Optimal Drive Makes Avensis an MPG Miser
Toyota has defied the doubters of official fuel consumption statistics to show that its Avensis is in fact capable of wringing many more miles out of a gallon of fuel.
28 June 2010
Secretary of State Launches UK Production of the First Full Hybrid Vehicle in Europe
Rt Hon Dr Vince Cable MP, Secretary of State for Business, Innovation and Skills, will officially launch the start of production of the all-new Auris Hybrid, during a visit to Toyota’s Burnaston Plant, Derbyshire, today (28th June, 2010).
22 June 2010
Toyota and EDF Energy launch Prius Plug-in Hybrid lease demonstration programme
A new kind of Toyota Prius makes its debut on London’s streets this summer. A joint programme between Toyota and EDF Energy is leasing 20 Prius Plug-in Hybrids for use in fleets operated by public organisations and businesses in the capital.
21 June 2010
Toyota and EDF Energy Launch the UK’s Largest Plug-in Hybrid Vehicle Leasing Programme
Toyota and EDF Energy today launch a three-year leasing programme that brings ultra-low emissions plug-in hybrid vehicle technology to the streets of London.
18 May 2010
Toyota Announces Prices and Equipment Grades for New Auris Hybrid
Toyota again takes the lead in delivering advanced and efficient user-friendly low emissions technology with the launch of its new Auris Hybrid, the first full hybrid vehicle in the European C-segment.
16 April 2010
Toyota Maintains Industry Leadership on Average CO2 Emissions
Toyota continues to lead the motor industry in the UK in bringing down average CO2 emissions across its entire model range.
15 December 2009
Toyota Introduces Prius Plug-In Hybrid
Toyota Motor Corporation in Japan has today confirmed the introduction of the Prius Plug-in Hybrid, a plug-in version of the third-generation Prius petrol-electric hybrid vehicle.
24 June 2009
Toyota And EDF Energy Awarded UK Government Funding For Innovative PHV Road Trial: 20 New PHVs On UK Roads In 2010
Toyota and EDF Energy have been awarded UK government funding through the Technology Strategy Board’s Ultra Low Carbon Vehicle Demonstrator Competition to support a trial of up to 20 innovative Plug in Hybrid Vehicles (PHVs).
7 May 2009
Toyota to Lease Over 150 Plug-in Hybrid Vehicles Across Europe
Toyota will lease over 150 units of its next generation Plug-in Hybrid Vehicle (PHV) to selected fleet customers across Europe as part of a three-year programme.
